CASE 02 · LANDING PAGE
Car House Powerchip
Landing page for a Londrina workshop specialized in engine and transmission remapping for premium cars, with a call for a quote in every section.
ROLE
Page design (UX/UI), at the agency
CLIENT
Car House Powerchip
YEAR
2025
TOOLS
Figma
01 — CONTEXT
LONDRINA, BRAZIL
A performance workshop that wanted to be seen as the go-to name in Londrina.
The client
Car House is a workshop focused on premium cars, specialized in engine (ECU) and transmission (TCU) remapping. With expert service and its own dynamometer, it needed a digital presence that matched the work done in the shop.
The brief
Car House asked for a landing page that would reposition the brand as the reference for remapping and performance in Londrina and turn visits into quote requests. The page had to present the ECU and TCU services, the workshop's strengths, delivered projects and customer reviews, using the visual material the shop already had.
ASK
Conversion landing page
AUDIENCE
Owners of premium and imported cars in Londrina and the region
GOAL
Reposition the brand and generate more quote requests
02 — CHALLENGE
Reposition the brand and turn visits into quote requests.
Reposition Car House as the reference for remapping and performance.
Generate more quote requests through the website.
Present services, projects and testimonials with credibility.
Build everything from the visual material the client already had.
03 — PROCESS
5 STEPS
A structure designed like a sales conversation.
01
References
Moodboard of workshops and automotive performance brands.
02
Architecture
Section order: offer, concept, strengths, services, projects and testimonials.
03
Art direction
Dark photos with smoke and light, the brand red and extended typography.
04
Layout
High-fidelity desktop interface at 1280 px.
05
Conversion
The same call to action, "Book your project", at the end of every section.
04 — VISUAL IDENTITY
Dark, smoke and red: art direction that feels like the racetrack.
Red
#ED3237
Black
#000000
Graphite
#333333
Gray
#D9D9D9
White
#FFFFFF
Aa
Lexend Giga
Headlines and calls to action, wide and in uppercase.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
Aa
Montserrat
Supporting copy, light and readable.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
05 — SOLUTION
DESKTOP, 1280 PX
A long page with rhythm: dark, light and red sections guide the reader to the quote request.
A clear offer up top
The main service appears in a single word, with the call to action right below.
Proof in every block
Workshop photos, projects and testimonials back up every promise.
A single call to action
The same button closes every section, so the next step is always clear.
06 — RESULTS
AFTER LAUNCH, 2025
+65%
increase in audience
with the new landing page
+30%
conversion into quote requests
2025
page live, with the brand repositioned
07 — LEARNINGS
Takeaway
A page that sells like a conversation. Ordering the content like a sale and repeating the same call to action at the end of each block helped turn visits into quote requests, even with little material from the client.
NEXT CASE · 03
The New Era of Audiovisual
Nathan Gabriel Santos
CASE 02 · LANDING PAGE
Car House Powerchip
Landing page for a Londrina workshop specialized in engine and transmission remapping for premium cars, with a call for a quote in every section.
ROLE
Page design (UX/UI), at the agency
CLIENT
Car House Powerchip
YEAR
2025
TOOLS
Figma
01 — CONTEXT
LONDRINA, BRAZIL
A performance workshop that wanted to be seen as the go-to name in Londrina.
The client
Car House is a workshop focused on premium cars, specialized in engine (ECU) and transmission (TCU) remapping. With expert service and its own dynamometer, it needed a digital presence that matched the work done in the shop.
The brief
Car House asked for a landing page that would reposition the brand as the reference for remapping and performance in Londrina and turn visits into quote requests. The page had to present the ECU and TCU services, the workshop's strengths, delivered projects and customer reviews, using the visual material the shop already had.
ASK
Conversion landing page
AUDIENCE
Owners of premium and imported cars in Londrina and the region
GOAL
Reposition the brand and generate more quote requests
02 — CHALLENGE
Reposition the brand and turn visits into quote requests.
Reposition Car House as the reference for remapping and performance.
Generate more quote requests through the website.
Present services, projects and testimonials with credibility.
Build everything from the visual material the client already had.
03 — PROCESS
5 STEPS
A structure designed like a sales conversation.
01
References
Moodboard of workshops and automotive performance brands.
02
Architecture
Section order: offer, concept, strengths, services, projects and testimonials.
03
Art direction
Dark photos with smoke and light, the brand red and extended typography.
04
Layout
High-fidelity desktop interface at 1280 px.
05
Conversion
The same call to action, "Book your project", at the end of every section.
04 — VISUAL IDENTITY
Dark, smoke and red: art direction that feels like the racetrack.
Red
#ED3237
Black
#000000
Graphite
#333333
Gray
#D9D9D9
White
#FFFFFF
Aa
Lexend Giga
Headlines and calls to action, wide and in uppercase.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
Aa
Montserrat
Supporting copy, light and readable.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
05 — SOLUTION
DESKTOP, 1280 PX
A long page with rhythm: dark, light and red sections guide the reader to the quote request.
A clear offer up top
The main service appears in a single word, with the call to action right below.
Proof in every block
Workshop photos, projects and testimonials back up every promise.
A single call to action
The same button closes every section, so the next step is always clear.
06 — RESULTS
AFTER LAUNCH, 2025
+65%
increase in audience
with the new landing page
+30%
conversion into quote requests
2025
page live, with the brand repositioned
07 — LEARNINGS
Takeaway
A page that sells like a conversation. Ordering the content like a sale and repeating the same call to action at the end of each block helped turn visits into quote requests, even with little material from the client.
NEXT CASE · 03
The New Era of Audiovisual
