CASE 03 · BRAND & CAMPAIGN
The New Era of Audiovisual
Visual identity and advertising campaign for the launch of an online course on filming, video editing and scriptwriting.
ROLE
Visual identity and campaign
CLIENT
João Gundin
YEAR
2026
TOOLS
Figma
01 — CONTEXT
ONLINE COURSE · LIVE LAUNCH
An audiovisual course that needed a brand and a campaign worthy of its launch.
The client
João Gundin works in audiovisual and teaches filming, video editing and scriptwriting in an online course. The launch opened with a 100% live masterclass, "The New Era of Audiovisual", on May 27 at 7 pm.
The brief
João asked for a visual identity for the course and an advertising campaign to promote it, with ads and social media pieces that would lead people to sign up.
ASK
Visual identity and advertising campaign
AUDIENCE
People who want to make a living from filming and video editing
GOAL
Generate sign-ups for the course
02 — CHALLENGE
Give the course its own brand and turn attention into sign-ups.
Create an identity strong enough to stand out in the feed.
Communicate the masterclass date, time and live format without noise.
Present the offer clearly: guarantee, bonuses and last tickets.
Adapt the same campaign to horizontal and vertical formats.
03 — CONCEPT
5 STEPS
Red, black and cinema light: the first take on the new era.
01
Briefing
A conversation with João about the course, the audience and the launch.
02
Concept
The idea of a new era of audiovisual guiding name, tone and imagery.
03
Concept pieces
First compositions with photo, typography and the masterclass date.
04
Identity
Logo, colors and fonts defined from the concept pieces.
05
Campaign
Horizontal and vertical banners for ads and social media.
04 — VISUAL IDENTITY
Deep red on black: a brand that looks like a movie screen.
MAIN VERSION
stacked
HORIZONTAL VERSION
LEFT-ALIGNED
HORIZONTAL VERSION
CENTERED
Red
#CC0000
Bright red
#FF0000
Wine
#990000
Black
#000000
White
#FFFFFF
Aa
Dela Gothic One
Headlines, heavy and expressive.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
Agrandir
Calls to action and offer details in the campaign.
05 — CAMPAIGN
ADVERTISING PIECES
A clear offer in every format: date, guarantee and bonuses always in the same place.
A · HORIZONTAL FAMILY
3 FORMATS · 3297×774 · 2362×774 · 1522×774
02
03
04
01
01
Signature
The logo opens the read and introduces the event.
02
Promise
A line that reframes the market: the opportunity is in the middle, not at the top.
03
Guarantee up front
The giant 7 makes the guarantee the second strongest element of the piece.
04
Date and terms
May 27 and an unconditional guarantee close the read with the practical details.
MEDIUM HORIZONTAL
2362 × 774 · 3:1
COMPACT HORIZONTAL
1522 × 774 · 2:1
B · VERTICAL FAMILY
2 FORMATS · 1011×2855 · 839×1587
01
02
04
05
03
B1 · BANNER VERTICAL 01
The full offer, in a single scroll.
1011 × 2855 PX · STORIES AND EXTENDED FEED
The campaign's longest version follows the order of a sale: format, promise, urgency, bonuses and guarantee.
01
Format
"100% live" at the top: the first thing you read is how it will work.
02
Promise
The in-demand DR editor, with the possible earnings right below.
03
Urgency
"Last tickets available" at the center of the piece, in uppercase.
04
Bonuses
A R$ 1,000 job, a signed contract and a MacBook and iPhone giveaway for those who buy during the masterclass.
05
Guarantee
The 7-day guarantee closes the piece, next to the final call to action.
B2 · BANNER VERTICAL 02
The same sale, more direct.
839 × 1587 PX
A shorter version, with the same reading order and urgency closer to the top.
01
Format
"100% live" opens the piece, as in the larger vertical.
02
Urgency
The last tickets move up right below the headline.
03
Bonuses
The bonus list takes the center, in short blocks.
04
Guarantee
Guarantee and final call to action share the bottom.
01
02
03
04
Urgency
Date, time and "100% live" right away, with the last tickets highlighted.
Trust
A seven-day unconditional guarantee repeated in every piece.
Desire
Bonuses for those who buy during the masterclass, such as the MacBook and iPhone giveaway.
06 — LANDING PAGE
DESKTOP · 1920 PX
A page built to convert: from promise to sign-up, in a single scroll.
ABOVE THE FOLD
LIVE MASTERCLASS · MAY 27 · 7 PM
The full page
The landing page follows the same logic as the campaign: it opens with the live masterclass, names the problem, shows the way forward and closes by answering questions.
01
Opening
Masterclass, live class and the main promise.
02
The masterclass
What "The New Era of Audiovisual" is.
03
The problem
A good eye and aesthetics, but no results yet.
04
Today
Where the student is now.
05
Tomorrow
Where they will be after the course.
06
The market
A divided market and the gap in the middle.
07
Videomakers
Visual proof from people already in the market.
08
FAQ
Frequently asked questions and footer.
07 — RESULTS
AFTER LAUNCH, 2026
25k+
course sign-ups after the campaign
05
campaign pieces, in horizontal and vertical formats
2026
campaign live, with the course launched
08 — LEARNINGS
Takeaway
Identity and campaign born together. Creating the concept pieces before finalizing the brand made it possible to test the idea in real use, and the campaign inherited an already validated language. The result shows the weight of consistent communication when launching a digital product.
NEXT CASE · 04
Social Media
Nathan Gabriel Santos
CASE 03 · BRAND & CAMPAIGN
The New Era of Audiovisual
Visual identity and advertising campaign for the launch of an online course on filming, video editing and scriptwriting.
ROLE
Visual identity and campaign
CLIENT
João Gundin
YEAR
2026
TOOLS
Figma
01 — CONTEXT
ONLINE COURSE · LIVE LAUNCH
An audiovisual course that needed a brand and a campaign worthy of its launch.
The client
João Gundin works in audiovisual and teaches filming, video editing and scriptwriting in an online course. The launch opened with a 100% live masterclass, "The New Era of Audiovisual", on May 27 at 7 pm.
The brief
João asked for a visual identity for the course and an advertising campaign to promote it, with ads and social media pieces that would lead people to sign up.
ASK
Visual identity and advertising campaign
AUDIENCE
People who want to make a living from filming and video editing
GOAL
Generate sign-ups for the course
02 — CHALLENGE
Give the course its own brand and turn attention into sign-ups.
Create an identity strong enough to stand out in the feed.
Communicate the masterclass date, time and live format without noise.
Present the offer clearly: guarantee, bonuses and last tickets.
Adapt the same campaign to horizontal and vertical formats.
03 — CONCEPT
5 STEPS
Red, black and cinema light: the first take on the new era.
01
Briefing
A conversation with João about the course, the audience and the launch.
02
Concept
The idea of a new era of audiovisual guiding name, tone and imagery.
03
Concept pieces
First compositions with photo, typography and the masterclass date.
04
Identity
Logo, colors and fonts defined from the concept pieces.
05
Campaign
Horizontal and vertical banners for ads and social media.
04 — VISUAL IDENTITY
Deep red on black: a brand that looks like a movie screen.
MAIN VERSION
stacked
HORIZONTAL VERSION
LEFT-ALIGNED
HORIZONTAL VERSION
CENTERED
Red
#CC0000
Bright red
#FF0000
Wine
#990000
Black
#000000
White
#FFFFFF
Aa
Dela Gothic One
Headlines, heavy and expressive.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
Agrandir
Calls to action and offer details in the campaign.
05 — CAMPAIGN
ADVERTISING PIECES
A clear offer in every format: date, guarantee and bonuses always in the same place.
A · HORIZONTAL FAMILY
3 FORMATS · 3297×774 · 2362×774 · 1522×774
02
03
04
01
01
Signature
The logo opens the read and introduces the event.
02
Promise
A line that reframes the market: the opportunity is in the middle, not at the top.
03
Guarantee up front
The giant 7 makes the guarantee the second strongest element of the piece.
04
Date and terms
May 27 and an unconditional guarantee close the read with the practical details.
MEDIUM HORIZONTAL
2362 × 774 · 3:1
COMPACT HORIZONTAL
1522 × 774 · 2:1
B · VERTICAL FAMILY
2 FORMATS · 1011×2855 · 839×1587
01
02
04
05
03
B1 · BANNER VERTICAL 01
The full offer, in a single scroll.
1011 × 2855 PX · STORIES AND EXTENDED FEED
The campaign's longest version follows the order of a sale: format, promise, urgency, bonuses and guarantee.
01
Format
"100% live" at the top: the first thing you read is how it will work.
02
Promise
The in-demand DR editor, with the possible earnings right below.
03
Urgency
"Last tickets available" at the center of the piece, in uppercase.
04
Bonuses
A R$ 1,000 job, a signed contract and a MacBook and iPhone giveaway for those who buy during the masterclass.
05
Guarantee
The 7-day guarantee closes the piece, next to the final call to action.
B2 · BANNER VERTICAL 02
The same sale, more direct.
839 × 1587 PX
A shorter version, with the same reading order and urgency closer to the top.
01
Format
"100% live" opens the piece, as in the larger vertical.
02
Urgency
The last tickets move up right below the headline.
03
Bonuses
The bonus list takes the center, in short blocks.
04
Guarantee
Guarantee and final call to action share the bottom.
01
02
03
04
Urgency
Date, time and "100% live" right away, with the last tickets highlighted.
Trust
A seven-day unconditional guarantee repeated in every piece.
Desire
Bonuses for those who buy during the masterclass, such as the MacBook and iPhone giveaway.
06 — LANDING PAGE
DESKTOP · 1920 PX
A page built to convert: from promise to sign-up, in a single scroll.
ABOVE THE FOLD
LIVE MASTERCLASS · MAY 27 · 7 PM
The full page
The landing page follows the same logic as the campaign: it opens with the live masterclass, names the problem, shows the way forward and closes by answering questions.
01
Opening
Masterclass, live class and the main promise.
02
The masterclass
What "The New Era of Audiovisual" is.
03
The problem
A good eye and aesthetics, but no results yet.
04
Today
Where the student is now.
05
Tomorrow
Where they will be after the course.
06
The market
A divided market and the gap in the middle.
07
Videomakers
Visual proof from people already in the market.
08
FAQ
Frequently asked questions and footer.
07 — RESULTS
AFTER LAUNCH, 2026
25k+
course sign-ups after the campaign
05
campaign pieces, in horizontal and vertical formats
2026
campaign live, with the course launched
08 — LEARNINGS
Takeaway
Identity and campaign born together. Creating the concept pieces before finalizing the brand made it possible to test the idea in real use, and the campaign inherited an already validated language. The result shows the weight of consistent communication when launching a digital product.
NEXT CASE · 04
Social Media
