CASE 05 · BRAND IDENTITY
Visual Identities
Five brands, five languages: a motorcycle workshop, a Veterinary Medicine graduation, a singer's album, a bar and my own studio.
ROLE
Visual identity and applications
CLIENT
05 real brands
YEAR
2025
TOOLS
Figma, Photoshop, Illustrator
01 — CONTEXT
LOGO · COLORS · TYPOGRAPHY · APPLICATIONS
Visual identity: a simple system that makes a brand recognizable before it is even read.
The work
Five identities in very different sectors: a motorcycle workshop, a veterinarian's graduation, a singer's album, a bar and my own studio, Vexa. Each project goes from the logo to its applications.
How I approach a brand
I start from what the brand needs to convey and translate it into a few elements: symbol, color and typography. They need to work together on any medium, from print to digital.
BRANDS
05 complete identities
SECTORS
Motorcycles, veterinary, music, food & drink and design
DELIVERABLES
Logo, colors, typography, guidelines and applications
02 — BSC METAL
MOTORCYCLE WORKSHOP · BRAND GUIDELINES
Speed and precision: a motorcycle in motion drawn over the brand name.
The brand
BSC Metal is a workshop specialized in motorcycles. The symbol is a fine-line motorcycle silhouette with speed trails, resting on the name set in geometric letters. Black and yellow bring the contrast of the workshop and the track.
SECTOR
Motorcycle workshop
DELIVERABLES
Logo, guidelines and applications
YEAR
2025
A · BRAND GUIDELINES
LOGO · CLEAR SPACE · MINIMUM SIZE · COLORS · TYPOGRAPHY
B · APPLICATIONS
PHOTOGRAPHY AND MERCHANDISE
03 — LUIZ VET
VETERINARY MEDICINE GRADUATION
Made with the same care as someone who chose to care, to celebrate the end of one chapter and the start of a story.
The brand
Identity for Luiz Felipe Amaral Nakahara's graduation in Veterinary Medicine. The VET monogram has a leaf texture and the graduate's handwritten signature; a paw print appears as a detail. Green and a soft pink make the brand delicate without losing seriousness.
SECTOR
Graduation
DELIVERABLES
Monogram, invitation and gifts
FORMATS
Print, 16:9 and stories
A · THE MONOGRAM
3 COLOR VERSIONS
GREEN
WHITE
BLACK
B · THE INVITATION
16:9 AND STORIES 9:16
C · GIFTS
TUMBLERS AND TOTE BAGS
04 — GIOVANNA CORREIA
ALBUM · BOOKLET AND CD
Blue and orange brushstrokes that bring color and movement to the album.
The project
Album identity for singer Giovanna Correia. The handwritten name, blue and orange paint strokes and portraits cut out by the brushstrokes form a light, handmade language that extends to the booklet and the CD.
SECTOR
Music
DELIVERABLES
Lettering, booklet and CD
FORMAT
05 — BUTECO FOLKS
BAR & RESTAURANT · OPENING AND SOCIAL MEDIA
The most fun bar in Brazil: bright green, dark backgrounds and loud lettering.
The brand
Communication for Buteco Folks, a family-friendly bar with ice-cold draft beer and live music. The vintage-inspired badge, bright green on dark backgrounds and condensed uppercase typography gave the brand a lively voice in the opening posters and on social media.
SECTOR
Bar & restaurant
DELIVERABLES
Posters, posts and Instagram profile
FORMATS
Print and social media
06 — VEXA STUDIO
MY OWN STUDIO · CO-FOUNDED
Vexa Studio, my own studio: elegance, authenticity and performance for brands that want to convert.
The studio
Vexa Studio is the studio I co-founded with Rafael Omori in 2026 to create websites and brands. The identity had to be as direct as the offer: a strong name, a single green and a few pieces that work from the feed to the website.
YEAR
2026
ROLE
Co-founder, brand and art direction
TOOLS
Figma, Photoshop, Illustrator
A · THE LOGO
VERSIONS · MONOGRAM
PRIMARY VERSION
STACKED
HORIZONTAL VERSION
vst*
MONOGRAM
B · LAUNCH PIECES
INSTAGRAM · BORN IN 10/04/2026
07 — TAKEAWAY
05 BRANDS · 05 LANGUAGES
Different brands, the same method: understand what each one needs to say and solve it with a few elements, used well.
Nathan Gabriel Santos
CASE 05 · BRAND IDENTITY
Visual Identities
Five brands, five languages: a motorcycle workshop, a Veterinary Medicine graduation, a singer's album, a bar and my own studio.
ROLE
Visual identity and applications
CLIENT
05 real brands
YEAR
2025
TOOLS
Figma, Photoshop, Illustrator
01 — CONTEXT
LOGO · COLORS · TYPOGRAPHY · APPLICATIONS
Visual identity: a simple system that makes a brand recognizable before it is even read.
The work
Five identities in very different sectors: a motorcycle workshop, a veterinarian's graduation, a singer's album, a bar and my own studio, Vexa. Each project goes from the logo to its applications.
How I approach a brand
I start from what the brand needs to convey and translate it into a few elements: symbol, color and typography. They need to work together on any medium, from print to digital.
BRANDS
05 complete identities
SECTORS
Motorcycles, veterinary, music, food & drink and design
DELIVERABLES
Logo, colors, typography, guidelines and applications
02 — BSC METAL
MOTORCYCLE WORKSHOP · BRAND GUIDELINES
Speed and precision: a motorcycle in motion drawn over the brand name.
The brand
BSC Metal is a workshop specialized in motorcycles. The symbol is a fine-line motorcycle silhouette with speed trails, resting on the name set in geometric letters. Black and yellow bring the contrast of the workshop and the track.
SECTOR
Motorcycle workshop
DELIVERABLES
Logo, guidelines and applications
YEAR
2025
A · BRAND GUIDELINES
LOGO · CLEAR SPACE · MINIMUM SIZE · COLORS · TYPOGRAPHY
B · APPLICATIONS
PHOTOGRAPHY AND MERCHANDISE
03 — LUIZ VET
VETERINARY MEDICINE GRADUATION
Made with the same care as someone who chose to care, to celebrate the end of one chapter and the start of a story.
The brand
Identity for Luiz Felipe Amaral Nakahara's graduation in Veterinary Medicine. The VET monogram has a leaf texture and the graduate's handwritten signature; a paw print appears as a detail. Green and a soft pink make the brand delicate without losing seriousness.
SECTOR
Graduation
DELIVERABLES
Monogram, invitation and gifts
FORMATS
Print, 16:9 and stories
A · THE MONOGRAM
3 COLOR VERSIONS
GREEN
WHITE
BLACK
B · THE INVITATION
16:9 AND STORIES 9:16
C · GIFTS
TUMBLERS AND TOTE BAGS
04 — GIOVANNA CORREIA
ALBUM · BOOKLET AND CD
Blue and orange brushstrokes that bring color and movement to the album.
The project
Album identity for singer Giovanna Correia. The handwritten name, blue and orange paint strokes and portraits cut out by the brushstrokes form a light, handmade language that extends to the booklet and the CD.
SECTOR
Music
DELIVERABLES
Lettering, booklet and CD
FORMAT
05 — BUTECO FOLKS
BAR & RESTAURANT · OPENING AND SOCIAL MEDIA
The most fun bar in Brazil: bright green, dark backgrounds and loud lettering.
The brand
Communication for Buteco Folks, a family-friendly bar with ice-cold draft beer and live music. The vintage-inspired badge, bright green on dark backgrounds and condensed uppercase typography gave the brand a lively voice in the opening posters and on social media.
SECTOR
Bar & restaurant
DELIVERABLES
Posters, posts and Instagram profile
FORMATS
Print and social media
06 — VEXA STUDIO
MY OWN STUDIO · CO-FOUNDED
Vexa Studio, my own studio: elegance, authenticity and performance for brands that want to convert.
The studio
Vexa Studio is the studio I co-founded with Rafael Omori in 2026 to create websites and brands. The identity had to be as direct as the offer: a strong name, a single green and a few pieces that work from the feed to the website.
YEAR
2026
ROLE
Co-founder, brand and art direction
TOOLS
Figma, Photoshop, Illustrator
A · THE LOGO
VERSIONS · MONOGRAM
PRIMARY VERSION
STACKED
HORIZONTAL VERSION
vst*
MONOGRAM
B · LAUNCH PIECES
INSTAGRAM · BORN IN 10/04/2026
07 — TAKEAWAY
05 BRANDS · 05 LANGUAGES
Different brands, the same method: understand what each one needs to say and solve it with a few elements, used well.
